Oway
At Oway, everything comes from the earth and is created by humans.
Oway is the first and only professional agricosmetic brand to use glass and aluminium as primary materials in its packaging, with the goal of creating the first global network of entirely plastic-free beauty salons and spas. #forapostplasticworld
Oway values and supports local craftsmanship, collaborating with micro-production associations and promoting a virtuous collective of workers, artisans and farmers. #madebyhumans
Concentrated, multisensory hair and scalp treatments rich in active ingredients: authentic recipes for true wellbeing with the healthiest and most genuine ingredients from organic and biodynamic farming, to the product’s life cycle.
Areté
Areté is a classic philosophical concept meaning the pursuit of “excellence” in everything for a fulfilled life. This word speaks to the heart of our mission — promoting WELLNESS through our DEDICATION to EXCELLENT choices, ingredients and experiences. Areté is the only line of professional hair products designed to help stylists revere and unlock the alchemic powers of nature.
Areté Alchemic Color is a celebration of the art and science of alchemy. In keeping with our vision of beauty through conscious creation, our 91-shade color line is crafted without ammonia, PPDs, resorcinol, gluten, or animal-derived ingredients.
Embrace health-conscious lightening with Areté. The ultra-luxurious lighteners and developers are designed to deliver a clean lift while preserving the natural integrity of the hair.
Iroiro
We are proud to say that we make our own semi-permanent hair dyes on our own premises in small batches. Our formula is completely different from those of other leading brands, and we did not cut any corners. Our Iroiro semi-permanent hair dye contains natural ingredients, including pure coconut oil, as extra conditioner and natural Yuzu-cranberry fragrance for your enjoyment. We have also put as much thought into our packaging. Instead of using conventional plastic bottles or jars, we have reduced 70% of our carbon footprint by using our eco-pouches. Because our semi-permanent hair dyes are packaged in pouches, you can squeeze out every drop of natural vibrant hair color.
We have never tested on animals; we tested only on our friends and family. Our daughter was our inspiration to create something special, and we will continue to deliver new products in the future.
Cezanne
CLASSIC TREATMENT
Want to tame frizzy, unruly hair? Cezanne’s Classic Smoothing Treatment smooths all hair types, including straight, wavy, textured and curly hair. Unlike other keratin smoothing treatments, ours is free of formaldehyde and harsh chemicals, requires no downtime and gives you endless styling options.
HOW DOES IT WORK?
When you book a Classic Keratin Smoothing Treatment, you’ll want to allow approximately two to three hours for the service and processing time. The stylist will treat, rinse and then blow-dry and flatiron your hair to lock in the look. Then you’re all set—our nontoxic blend of ingredients allows you to style your hair, rewash it or even exercise right away.
Kitsune Extensions
Ethically Sourced
Unfortunately, the hair extension industry is globally one of the most under regulated markets.
It's not uncommon to hear about women and children getting their hair essentially stolen or even being abducted for their hair.
You can feel at ease knowing our hair is 100% fair trade and each individual donor is paid an equivalent to one months salary for their generosity.
Minimally Processed Hair
All of our hair is cuticle intact. We use extremely gentle coloring practices which take longer to perform, but are worth it in the end because our hair color lasts far longer than other brands. you would think that all hair extensions come with the cuticles intact right? Well, most other companies use harsh acid baths to lighten hair which completely erodes the cuticle of the hair extensions.
Not only does this cause your color to be very dull and fade quickly, but hair extensions sold without a cuticle might as well be thrown in the trash due to the complete unmanageability once the additives wear off.
glo recycling
GLO™ stands for Green Life Organization™ because we’re on a mission to transform the world of beauty by building a greener tomorrow. We believe this is possible through diverting more waste from landfills, following sustainable practices that become core values and growing a green network of like-minded businesses.
That is the power of GLO™!
EasyDry Towels
Enjoy Easydry products . Our range is ideal for use during hair treatments or color application. They can also be enjoyed on workouts or holidays. Save on costs. Easydry is proud to be a B Corp or B Corporation
Why Easydry?
Laundering hundreds of cotton towels every week is a waste of time, energy and money. Easydry disposable towels replace this outdated salon towel system, helping your salon to become more sustainable in the process. Easydry eco towels are used once and then disposed of, ending the constant headache of ensuring a constant supply of clean cotton towels.
At Phi we are committed to using our business as a platform to be a positive force in our community. All profits from product sales go to our stylists’ education and the charitable organizations we partner with.
