A hairstylist with blonde wavy hair and tattoos, kneeling on the floor, drying a woman's wet hair with a blow dryer in a modern salon with wooden walls. The woman has curly hair and is sitting in a salon chair with her head tilted back.

heart based. eco driven.

At Phi we believe in planting a seed of wholeness. We believe that what we nurture will spiral out into the world, blooming into something beautiful.

Discover our sustainable approach

Why is Phi Different?

At Phi we believe beauty should never be at the cost of your health or the planet. Located in the heart of Jacksonville Beach, we’re proud to be Northeast Florida’s most sustainable, gender neutral, wellness salon. From the products we use, to the way we design our space, everything is chosen with intention-for your hair, your spirit and the environment.

Why choose an organic salon?

Most salons rely on harsh chemicals that damage hair and pollute our waterways. At Phi Eco and Wellness salon, we do things differently. We use vegan, cruelty free and biodynamic products powered by 100% renewable energy. That means no toxic fumes, no animal testing and no compromise.

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Our Eco Conscious Services

Hair coloring and highlights-Vibrant shades with ammonia-free, organic color
Precision haircuts and barber services-clean, gender neutral pricing
Curly Cuts- Specialists in shaping, caring for, and styling natural curls
Extensions- eco friendly and humanely sourced
Ayurvedic Services-Flowerfall Headspa, Shilajit Tea, Reiki

Meet our Team

Our stylists bring years of Professional Experience and a Shared Commitment to Sustainable Beauty. While Each stylist is fully trained and Skilled in our extensive service offerings, Each Specializes in their own area of Hair Care